Lounge Lizard clients, popular VH1 stars of reality competition “Tough Love.” needed new copy to spruce up their homepage and provide greater calls to action to encourage subscriptions to their services. Using existing copy, the landing page content was rewritten to sparkle and inspire visitors to sign up for matchmaking services and consultations to further their quest for love. (more…)

For MediaCatalyst.’s case studies, attention grabbing, curiosity piquing short copy in an active voice was created for headlines that mattered.  These headlines corresponded with the company’s requested style and structure for continuity and a cohesive voice between several writers. (more…)

As part of a rebranding effort, international web firm MediaCatalyst. wanted to revamp their case studies with a B2B focus rather than their usual uber-kitschy style. Following strict formatting and headline writing criteria, concise copy was developed to fit the new design.  (more…)

A prominent regional bank specializing in SBA 504 loans wanted a graphics and tagline-driven Flash presentation on their revamped homepage to add warmth and dynamism to their new site. The copy in the Flash and inset modules was written in a way that made the lengthy process seem personal and worthwhile, and focused on the bank and loan type’s commitment to their own community. (more…)

It was important to have catchy copy for the MediaCatalyst. ‘Careers’ landing page to create intrigue and instill pride. One thing said two ways hit pangs of yearning from both directions.  (more…)

Out-of-the-box companies want to draw unconventional, creative types – so clever was key when it came to writing forceful yet whimsical job descriptions for MediaCatalyst. Limited to just two paragraphs per title, every clause had to ooze personality, fun, and just a little crazy. (more…)

These two words belong together when it comes to the client pages highlighting the relationships between MediaCatalyst. and their customers, but mention of role was to remain subtle, discreet, and neutral. (more…)

To stay connected to their offices across the ponds (the Netherlands, Malta, New York) and lands (Los Angeles), MediaCatalyst. maintained a clever, bloggy, dishy internal e-newsletter–suitably dubbed “The Monthly Dish”– to keep everyone in the know. An intelligent but intimate tone with a lot of imagination and attitude had been established, and I made sure New York matched wits with each issue. (more…)

An informed patient is an empowered one, so doctors sometimes rely on great web copy to communicate their procedures, practices, and a bit of themselves. Search engine optimization is in the minds of everyone with a web site, and physicians are no different. Key words are organically scattered throughout the page.  (more…)

A direct mailing e-newsletter is an effective way to reach thousands, so Mudbug Media introduced one for orthopedic surgeons. Each issue features a web function or upgrade and a Stryker technology. A friendly tone keeps it helpful and avoids being pushy. (more…)

Mudbug Media required an introduction for partner company Stryker’s corporate blog to convey in a minimal amount of space Mudbug’s relationship, history, and capabilities. Different styles were pitched to establish the voice of Mudbug Media as a contributor to the Stryker blog, and certain key points needed to be hit effectively in every version. (more…)

Professional company profiles, describing an organization and its ideals, have become more common, especially with the rising relevance of online business listings and Internet employment ads. Here’s one. (more…)