When it comes to creative presentations, sometimes people need a little push to really “get” what the designer was going for. With both art and lit in my blood, interpretation is what I do best. I write to pull forth all the emotion and inspiration our designers were pulling from, effectively “selling” design and helping clients truly understand the many hidden facets of their new proposed branding. (more…)

Larger-scale clients and projects will occasionally request brand strategy documentation, to make sure that our vision for the brand matches theirs and meshes well. Using our own internal notation on the organization based on workshops that have already taken place, I linked together the company’s vision/mission, positioning, core promises, and personality/values into one cohesive document. (more…)

For those who aren’t too computer-savvy, navigating new functions can be difficult or frustrating. However, technical writing with no trace of patronization makes the experience much more positive.  (more…)

First Bank and Trust, the official bank of NFL team the New Orleans Saints, was on the fence about choosing a small company for the potential redesign of their public site. To help persuade them, a select employee group conducted a comparative analysis reviewing the web sites of competitors, the results of which were compiled, organized, fleshed out, and edited by yours truly. I’m proud to say that we got the job.  (more…)

Mudbug Media created a print brochure with simple terminology and exciting descriptions to illustrate and better sell the company’s technical capabilities and offerings. (more…)

An RFP/RFI response is a company’s job interview, a time to pitch passionately and assure potential clients that the fit is ideal. In an effort to land the web site redesign for Friends of Hudson River Park in Manhattan, New York, a short version was drafted within days. (more…)

For MediaCatalyst.’s case studies, attention grabbing, curiosity piquing short copy in an active voice was created for headlines that mattered.  These headlines corresponded with the company’s requested style and structure for continuity and a cohesive voice between several writers. (more…)

To stay connected to their offices across the ponds (the Netherlands, Malta, New York) and lands (Los Angeles), MediaCatalyst. maintained a clever, bloggy, dishy internal e-newsletter–suitably dubbed “The Monthly Dish”– to keep everyone in the know. An intelligent but intimate tone with a lot of imagination and attitude had been established, and I made sure New York matched wits with each issue. (more…)

Sometimes, an in-depth response is not needed, but a simple statement is not detailed enough. In this project summary, meager points were fleshed out to clarify a designer’s vision. (more…)

A semi-formal, verging on informal business plan was written up for a new concept, but since a meeting had already taken place, the goal was a condensed outline in a professional tone. (more…)