The point of this poster campaign for New York-based accounting firm Sheehan & Company, was to titillate. Displayed prominently on select Long Island Railroad platforms, their target audience was the affluent of Nassau County and Queens. Their experience with high-worth groups makes them a worthy choice for complex accounting needs, but puts them in direct competition with the big box shops in Manhattan. The key difference my agency discerned? That they were able to offer individual attention while corporate CPAs were buried under mounds of paperwork. This led to my burning question concept: Is your C.P.A. M.I.A.? More often than not, the answer was yes.