A full-scale conversion campaign for a notable Catholic private school, this aggressive email and traditional mail effort was targeted to push accepted students to pull the trigger and enroll. A team effort in terms of design and execution, the concept–emphasizing big opportunities in a big city–and call-and-response short copy was developed by yours truly.

(Sample email copy)

You get an internship from other schools, but you won’t find the opportunities at St. John’s University anywhere else. From MTV to Deloitte, Random House to the NFL, you’ll find the biggest names in any industry just minutes away from our three metropolitan area campuses. So you can dream big and achieve even bigger at St. John’s.

Secure your place in the Fall 2011 class of St. John’s University by submitting your $300 enrollment deposit today. Once we receive your deposit, we will send you information about orientation, housing, activities and other details you’ll need for your first semester. Submit your deposit online through our secure Web site by using your Student I.D. number located in the box above.

P.S. Become a part of St. John’s today! Click here to make your deposit.

(End sample)

Want to see all of the corresponding pieces? Get the whole “big” email series or check out selected (literally) big postcards!