NYU’s prestigious Polytechnic Institute came to L.F. O’Connell to create a print piece for their NYC ACRE business incubator geared towards both entrepreneurs (NYU-Poly’s “i2e” students: inventors, innovators, and entrepreneurs) and venture capitalists. With the intention of drawing green technology out of California and into New York, this brochure needed to attract promising graduate students to the less tapped potential of NYC as a CleanTech sector versus the West Coast. The voice is more serious and tech-y than my usual style, but here, it’s facts that get the job done. (Begin excerpt …)

We’re Giving You the Green Light

The New York City Acce lerat or for a Clean and Renewable Economy (NYC ACRE) gives you the green light to shine, to grow right here in the heart of New York City; the go-ahead to forge a brighter, greener future and pioneer a clean tech sector in the most sustainable city in the world. Whether your cause is renewable energy, building efficiency, or water management, your opportunity to scale is here.

With key resources of NYC ACRE at your service, including administrative, operational, and professional relationships, we set you up for success. Access commercialization resources like technical design, development, deployment and prototype testing opportunities. Take advantage of our incubator’s financial modeling/planning and deep mentorship networks while using the exceptional research facilities of NYU, NYU-Poly and Columbia University. Most importantly, embark on what will be the most profitable and revolutionary venture of your generation on your own terms. The City awaits your big idea.

(… End excerpt)

Download the full print piece!