Brand in a Nutshell
Larger-scale clients and projects will occasionally request brand strategy documentation, to make sure that our vision for the brand matches theirs and meshes well. Using our own internal notation on the organization based on workshops that have already taken place, I linked together the company’s vision/mission, positioning, core promises, and personality/values into one cohesive document.
(Begin excerpt …)
Vision & Mission
LifeWorx is an organization that exists to help their clients make life work for them, allowing them to focus on the more important aspects of their life and make the most of every day, rather than becoming trapped in mundane, time-consuming household tasks. LifeWorx creates a lifestyle for affluent professionals where coming home means quality time with their families versus time wasted on a myriad of chores. With exhaustively screened staff who are local, trustworthy, responsible, and accessible, available on a full-time or as-needed basis, LifeWorx clears the way for busy families to really enjoy their families and their lives, without sacrificing a standard of living or dedication to their work.
(… End excerpt)
