Casing the Joint

As part of a rebranding effort, international web firm MediaCatalyst. wanted to revamp their case studies with a B2B focus rather than their usual uber-kitschy style. Following strict formatting and headline writing criteria, concise copy was developed to fit the new design. 

Finding the Perfect Balance

For a PDF file of five of my favorite case studies, click here to download.

© 2012 Su-Jit Lin - Writer | All Rights Reserved. Contact Me