Mudbug Media required an introduction for partner company Stryker’s corporate blog to convey in a minimal amount of space Mudbug’s relationship, history, and capabilities. Different styles were pitched to establish the voice of Mudbug Media as a contributor to the Stryker blog, and certain key points needed to be hit effectively in every version.

Internal Corporate Blog Screenshot

Option 1: Warm, Feel-Good – Emphasizes Relationship

We at Mudbug Media thank you for a decade of collaboration and partnership, and are proud to continue that tradition; together, we march on towards greater advancements in both of our fields. Pioneers in the realm of healthcare, divisions of Stryker – such as Orthopaedics, Spine, CMF, and Corporate – have demanded equally innovative solutions for their marketing needs, from all aspects of Web, including development, design, and site hosting, to focused practice marketing campaigns to print and advertising. A familiarity with the Stryker brand, style, and best practices ensures that the company’s high standards are met and each division’s particular requirements satisfied. Our outstanding customer service further guarantees that every unique request is heard.

Due to our longstanding and deeply valued relationship with Stryker, we treat every department with the care and personalized service they deserve. And after so long, your goals have become our goals; your standards ours. Whether the agenda includes intranet development, like what we created for Spine, assistance with back-end development to ensure timely launch, the part we played for Corporate, or online applications and in-depth practice marketing like what we’ve done for Orthopaedics, our full-service agency is well equipped to support a company that has become family.

Option 2: Crisp, Forceful – Emphasizes Ability

As healthcare advances to a whole new level of technology, so must the face of Stryker.  And in order to do so successfully, Stryker requires a vendor with the skill, expertise, and the dedicated customer service that will make sure all of the specific needs of each particular division are met.  Mudbug Media, in working closely with many different facets of Stryker for ten years and counting, has developed the familiarity with your brand, products, and best practices to go hand in hand with the technical know-how we already possess.

Our capabilities are tried and true.  We’ve worked together with Spine to construct an intranet from the ground up, created custom sites for CMF, Spine, and Orthopaedics to aid with practice marketing initiatives, and generated web sites, printwork, and advertising for countless physicians across the country.  We’ve assisted in back-end development for Corporate to push the site to a timely launch, built hundreds of specialized online applications, constructed databases such as the Orthopaedics Ad Portal, and designed material in a variety of mediums.  And now, we’re ready to offer that same kind of commitment and innovation to your division.

Option 3: Matter-of-fact, Informational – Emphasizes Professionalism

As a fast-moving and innovative company, every division of Stryker demands and deserves a vendor that is equally on top of their game, continually on the same page, able to anticipate their needs and meet them quickly. Due to our longstanding relationship, Mudbug Media has developed the familiarity with your brand, products, and best practices to fit the bill. Professionally executed and timely deliverables that meet high Stryker standards.  Courteous and prompt customer service.  Functional, appealing results and customized solutions that address each division’s unique concerns.  All of these are what Mudbug has been providing Orthopaedics, Spine, CMF, and Corporate for many years, and all of these are what we will continue to offer as Stryker’s needs grow.

We can construct intranets from the ground up, as we did for Spine.  We have created practice marketing portals for Orthopaedics, Spine, and CMF, streamlining how physicians attain websites, printwork, and advertising.  We have assisted with back-end development to help launch Corporate’s site by their target date.  We design look-and-feels, invent online applications, host web sites, build portals and databases, and above all, work with you, side by side, to accomplish your individual goals.  We know Stryker.  We would like to know you.